What are Common Marketing Mistakes Businesses do?
Let’s face it- no company in today’s day and age can survive without an effective marketing strategy. At the same time, businesses also need to balance the type of promotion with available budget, and this is where a number of them tend to go wrong. What makes it a little more interesting is that there is never only way to market the business- you need to consider a combination of marketing activities. But while a fair number of marketing mistakes that can be looked at as positive learning experiences, you can save energy and time by avoiding the following: Proceeding without a plan- Not creating a plan to market your company would be akin to buying your favourite pair of trousers blindfolded. Though you may get lucky and get the result you need, there are high chances of wasting tremendous time and money on this operation. Every business needs to proceed with a marketing plan, and so should you. Not knowing the USP of your business- In today’s times, due to intense comp...