Benefits of E-Commerce Over Traditional Retail
Overcome geographical boundaries If you have a physical store, you are limited by geographical area that you can serve. With an e-commerce platform , the whole world is your playground. Additionally, the advent of e-commerce on m-commerce, i.e., mobile devices, has dissolved every remaining boundary of geography. Get new customers with search engine visibility Physical retail is driven by branding and relationships. Apart from these two drivers, online retail is also driven by traffic from search engines. It is not uncommon for customers to follow links in search engine results and land on an e-commerce website they have never heard of. This additional source of traffic may be the tipping point for some e-commerce businesses. Lower costs One of the most tangible positives of e-commerce is low cost. A portion of these reduced costs can be passed on to customers in the form of discounted prices. Here are some ways that the cost of e-commerce can be reduced: Advertising an...