Benefits of Integrated E-commerce Platform
As the years go by, the e-commerce business is getting bigger. Whether it is electronics or different FMCG products, consumers are making deliberate online shopping efforts, one of which is the review of the product or service, and the other is convenience. Therefore, if you are running an e-commerce business, it would be wise to know about the benefits of an integrated e-commerce platform.
Most B2C brands are aware of how to sell across retail chains. By using point of sale (POS) machines, they are able to know the exact position of supplier shipments, sales figures, inventories, customer trends and more. But when these brands move to online environments and sales through e-commerce platforms, they do not miss integrating POS systems.
Why is there an integrated e-commerce platform?
An e-commerce platform has many processes related to product information, discount codes, product reviews, storefronts, customer accounts, inventory, performance reports, and more. Being able to increase productivity in the field of online businesses can be difficult, especially when multiple processes are required to handle a particular order. One does not have to deal with multiple processes and instead only look at an integrated e-commerce platform in relation to sales.
In such an integrated platform, back-end applications such as ERP and CRM are combined with e-commerce. Therefore, different data sets and management processes are brought together to provide a one-stop solution to the company.
Business productivity can be increased in the following ways:
Marketing Integration- Various marketing related activities help in increasing sales and promoting both new and unpopular products. The integrated marketing system will be able to promote a wide variety of products such as social media sharing at the time of purchase, automated email marketing with the use of newspapers, and automated social integration for various platforms. When these activities are combined, a manager is able to put the power of all social media platforms together and make strategies viral.
Integration of data - There are generally three types of data available with every retailer - consumer data, product data and financial data. From a management point of view, it is important to study all three before making the final business decision, even if different from the last two. If available on different systems, the rich information stored in the above three types of data cannot be easily derived. Thus, having an integrated e-commerce platform for startups in India will help in providing higher productivity.
Inventory Integration - The online retail space is highly dynamic and competitive. The sheer number of products and their variations that can be sold through the e-commerce channel is mind-blowing. However, if the products are not reflective of customer trends, or if prices are not closely aligned with competitors, then things can actually become difficult for a business. An e-commerce platform for wholesale will need to integrate with an inventory management software to provide real-time data for inventory control, achieving higher yield, and for better product management. With such an integrated platform in place, product price changes and sales promotions can be initiated from one place.
Integration for accounts and finance - All financial processes can be streamlined by adopting a unified platform. Financial managers usually require accounting reports such as pandal accounts, budget reports, and sales and purchase charts. The best e-commerce platform will ensure integration with financial software and allow you to access all financial reports from one place. Of course, not to forget, it is very important for your customers to be able to navigate your website easily. An integrated e-commerce platform in India will certainly help in achieving this goal.
Source: What are the Benefits of having an Integrated Ecommerce Platform
Most B2C brands are aware of how to sell across retail chains. By using point of sale (POS) machines, they are able to know the exact position of supplier shipments, sales figures, inventories, customer trends and more. But when these brands move to online environments and sales through e-commerce platforms, they do not miss integrating POS systems.
Why is there an integrated e-commerce platform?
An e-commerce platform has many processes related to product information, discount codes, product reviews, storefronts, customer accounts, inventory, performance reports, and more. Being able to increase productivity in the field of online businesses can be difficult, especially when multiple processes are required to handle a particular order. One does not have to deal with multiple processes and instead only look at an integrated e-commerce platform in relation to sales.
In such an integrated platform, back-end applications such as ERP and CRM are combined with e-commerce. Therefore, different data sets and management processes are brought together to provide a one-stop solution to the company.
Business productivity can be increased in the following ways:
Marketing Integration- Various marketing related activities help in increasing sales and promoting both new and unpopular products. The integrated marketing system will be able to promote a wide variety of products such as social media sharing at the time of purchase, automated email marketing with the use of newspapers, and automated social integration for various platforms. When these activities are combined, a manager is able to put the power of all social media platforms together and make strategies viral.
Integration of data - There are generally three types of data available with every retailer - consumer data, product data and financial data. From a management point of view, it is important to study all three before making the final business decision, even if different from the last two. If available on different systems, the rich information stored in the above three types of data cannot be easily derived. Thus, having an integrated e-commerce platform for startups in India will help in providing higher productivity.
Inventory Integration - The online retail space is highly dynamic and competitive. The sheer number of products and their variations that can be sold through the e-commerce channel is mind-blowing. However, if the products are not reflective of customer trends, or if prices are not closely aligned with competitors, then things can actually become difficult for a business. An e-commerce platform for wholesale will need to integrate with an inventory management software to provide real-time data for inventory control, achieving higher yield, and for better product management. With such an integrated platform in place, product price changes and sales promotions can be initiated from one place.
Integration for accounts and finance - All financial processes can be streamlined by adopting a unified platform. Financial managers usually require accounting reports such as pandal accounts, budget reports, and sales and purchase charts. The best e-commerce platform will ensure integration with financial software and allow you to access all financial reports from one place. Of course, not to forget, it is very important for your customers to be able to navigate your website easily. An integrated e-commerce platform in India will certainly help in achieving this goal.
Source: What are the Benefits of having an Integrated Ecommerce Platform
Excellent post! extremely informative and beneficial I frequently read your blogs, and today I'd like to share my most recent experience with the MarketTime wholesale e-commerce platform where you can list your products and increase your sales or business revenue. They also offer a demo account opening service to their clients. As a businessman, I would recommend MarketTime to help you grow your company.
ReplyDeleteHappy Business!
Informative and helpful Article. Really good work. Appreciate it. You might be looking for Cloud Inventory Management Software in Bangalore
ReplyDeleteWhat are the must-have features in a CRM software for your ecommerce brand?Integrating a CRM tool into your ecommerce site allows you to collect data on all client interactions on your website and social media platforms in order to instantly deliver personalized offers, access current customer information, and follow each customer's trip through the sales funnel.
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