Benefits of CRM for ECommerce and Retail Business
With the rapid growth of eCommerce stores and m-shopping in recent years, CRM technology has made a progressive development in the B2C space. Most major CRM solution providers have recognized the emergence of the e-commerce industry as one of the hottest business models, and are now offering scores of customized features for the industry. If you work in the eCommerce industry, then you have come to the right place to learn about the benefits of CRM for eCommerce and retail business.
As competition among online retailers intensifies, the need to provide better customer experiences has increased; Now, more and more businesses are adopting customized CRM systems for online retail. However, with CRM these platforms give you a competitive advantage in your eCommerce business, given that you choose the right one. This post will explore the many benefits of having a customized CRM for eCommerce and retail businesses.
1. Customer Segmentation
The moment I scroll through my social media accounts after seeing stuff on the search engines, my feed fills up with highly relevant sponsored ads and I click on most of them. I am sure you would have experienced the same. By learning our search patterns, social media displays the ads we are most likely to click. If you are running an online retail business, don't you want the same with your end users?
At Twirll, our customers from the retail industry have demanded accurate fragmented data of their customers to provide personalized customer service to all their customers.
By looking at customer groups sorted by gender, interests (fashion, gadgets, etc.), spending history and so on, sales agents are able to communicate best with customers.
2. Access to Most Relevant Information
How many customers visit your online store and leave without placing an order or paying for the item added to their cart?
Smart CRM systems give you deep insight into such data so that your team can take appropriate action before it is too late. In my personal experience as an Ali Express shopkeeper, I have received many polite reminders from sellers every time I forget to check an item.
According to Bayard, the average cart abandonment rate is 68.81%. With cleverly implemented CRM, you can take action to convert these visitors into shoppers!
3. Effective use of time
Turns out, sales agents are only able to spend 11% of their total time on active sales. Most of the time is spent on administrative issues and problem resolution.
A CRM optimization for eCommerce can automate a series of self-service processes that can save your agents time and enable them to focus on their core work. Enterprise workflows need to be improved now and the best way to achieve this is to get CRM consultancy services before opting for the solution.
4. Centralized Social Media Interaction
If you are running an online retail business, we bet you are not doing this without actively managing your social media pages.
A large proportion of eCommerce traffic comes through social media referrals and paid campaigns. Social media is also the source of customer queries, and your responses to these questions are how customers judge your customer service.
42 percent of consumers complaining on social media expect a response time of 60 minutes. Our customers have managed response times much better through our social media integration. Apart from this, you can also take advantage of the powerful tools that various CRMs provide to their customers.
5. Payment Data
If your site is supporting multiple payment channels, it can be difficult to analyze payment data at once. With CRM, you can manage everything from invoicing and billing to payment failures. You can also integrate your CRM with payment gateways.
Advanced analytics in CRM can track payment trends, empowering you with the ability to analyze:
6. Order Management
Order management involves all kinds of steps from lead generation to revenue. You can view and act on order placement, order processing, shipment tracking, delivery and customer feedback against each product.
If you are looking for CRM for e-commerce, then twirll order management is one of the most important functionalities.
As competition among online retailers intensifies, the need to provide better customer experiences has increased; Now, more and more businesses are adopting customized CRM systems for online retail. However, with CRM these platforms give you a competitive advantage in your eCommerce business, given that you choose the right one. This post will explore the many benefits of having a customized CRM for eCommerce and retail businesses.
1. Customer Segmentation
The moment I scroll through my social media accounts after seeing stuff on the search engines, my feed fills up with highly relevant sponsored ads and I click on most of them. I am sure you would have experienced the same. By learning our search patterns, social media displays the ads we are most likely to click. If you are running an online retail business, don't you want the same with your end users?
At Twirll, our customers from the retail industry have demanded accurate fragmented data of their customers to provide personalized customer service to all their customers.
By looking at customer groups sorted by gender, interests (fashion, gadgets, etc.), spending history and so on, sales agents are able to communicate best with customers.
2. Access to Most Relevant Information
How many customers visit your online store and leave without placing an order or paying for the item added to their cart?
Smart CRM systems give you deep insight into such data so that your team can take appropriate action before it is too late. In my personal experience as an Ali Express shopkeeper, I have received many polite reminders from sellers every time I forget to check an item.
According to Bayard, the average cart abandonment rate is 68.81%. With cleverly implemented CRM, you can take action to convert these visitors into shoppers!
3. Effective use of time
Turns out, sales agents are only able to spend 11% of their total time on active sales. Most of the time is spent on administrative issues and problem resolution.
A CRM optimization for eCommerce can automate a series of self-service processes that can save your agents time and enable them to focus on their core work. Enterprise workflows need to be improved now and the best way to achieve this is to get CRM consultancy services before opting for the solution.
4. Centralized Social Media Interaction
If you are running an online retail business, we bet you are not doing this without actively managing your social media pages.
A large proportion of eCommerce traffic comes through social media referrals and paid campaigns. Social media is also the source of customer queries, and your responses to these questions are how customers judge your customer service.
42 percent of consumers complaining on social media expect a response time of 60 minutes. Our customers have managed response times much better through our social media integration. Apart from this, you can also take advantage of the powerful tools that various CRMs provide to their customers.
5. Payment Data
If your site is supporting multiple payment channels, it can be difficult to analyze payment data at once. With CRM, you can manage everything from invoicing and billing to payment failures. You can also integrate your CRM with payment gateways.
Advanced analytics in CRM can track payment trends, empowering you with the ability to analyze:
- Best revenue source
- Highest Value Customers
- Several metrics that can help you optimize your services
6. Order Management
Order management involves all kinds of steps from lead generation to revenue. You can view and act on order placement, order processing, shipment tracking, delivery and customer feedback against each product.
If you are looking for CRM for e-commerce, then twirll order management is one of the most important functionalities.
Comments
Post a Comment