Point of Sale Vs Point of Purchase

An increasing number of retail display options are now available for retailers, which may make it confusing for both the seller and the buyer. Though one might be tempted to think that there is not much to compare while talking about point of sale vs. point of purchase, there are a fair number of subtle differences, in fact.


Why it is important to know the differences?

We live in an era of multi channel retailing, in which promotional strategies include both POS and POP activities. Things are constantly evolving in this world, which also means that you need to look at virtual shopping carts, in case you haven’t already done so. It is vital for you to move ahead of a basic understanding of point of sale vs. point of purchase, for the sake of business growth. Do not think that simply by looking at POP displays the customer will automatically buy advertised products.
POS software solutions are present exactly where customers stand in queues to pay for their items. This is the last stage of purchase where individuals use debit cards, credit cards or vouchers to collect items present in their cart. A POS is also present in an e-commerce store in the form of a virtual shopping cart, and is not just seen in a conventional brick-and-mortar store. In short, POS systems are concerned with closure of sale.
In contrast to the above, Point of Purchase signifies the time when the customer meets a product for the first time. Though it might be referring to a place in terms of the literal word, POP is not actually a specific location within the brick-and-mortar store. The best Point of Purchase providers look to highlight certain products, which could either be a respectable brand or a new product. Customers here get to obtain more information about a product, and if it meets their needs, they buy the same.
A difference between POS and POP lies in terms of the context in which both terms are used. POS refers to description of a store from the customer’s perspective. This is the exact point where a sale is facilitated and the buyer’s payment is received. On the other hand, if one considers the retailer’s perspective, POP describes the area for product placement, or the design of the same. At the POP, you will be able to see other promotional activities as well, such as the irritating employees selling credit cards!
Benefits of Point of Sale The following are some of the benefits of POS systems-
  1. 1. Controlling Inventory-
    An effective inventory management system will always ensure that you have the right stock at the right time. Intelligent ordering decisions can be made not just on the basis of consumer behavior but also historical data.
  2. 2. Lesser time spent on Administration-
    Restaurant POS software will be able to generate important reports for you to make profit-making decisions within quick time. It pays to have software that is easily install able and also easy to use.
  3. 3. Help in marketing efforts-
    POS solutions can help you come up with various marketing campaigns. In today’s time and age, when information captured is used to personalize the shopping experience, customers are invariably satisfied.

Benefits of Point of Purchase

  • The number of possibilities with respect to POP displays are endless
  • They generate tremendous aesthetic appeal
  • They help boost sales since you are displaying products where the customer is already ready to pay
  • POP is highly affordable- One can have custom printed vinyl displays at highly affordable costs.
  • They enhance brand awareness
Most consumers are getting promotional messages on their smart phones these days, while picking up their favorite products off the shop’s shelf. If brands are able to combine unique collateral such as banners with a video on usage, as an example, it would create a great impact on any customer’s mind.

Comments

Post a Comment

Popular posts from this blog

Benefits of Integrated E-commerce Platform

Image
As the years go by, the e-commerce business is getting bigger. Whether it is electronics or different FMCG products, consumers are making deliberate online shopping efforts, one of which is the review of the product or service, and the other is convenience. Therefore, if you are running an e-commerce business, it would be wise to know about the benefits of an i ntegrated e-commerce platform . Most B2C brands are aware of how to sell across retail chains. By using point of sale (POS) machines, they are able to know the exact position of supplier shipments, sales figures, inventories, customer trends and more. But when these brands move to online environments and sales through e-commerce platforms, they do not miss integrating POS systems. Why is there an integrated e-commerce platform? An e-commerce platform has many processes related to product information, discount codes, product reviews, storefronts, customer accounts, inventory, performance reports, and more. Being able to i...
Read more

Why New E-Commerce Businesses Fail So Easily

Image
Starting any  ecommerce  business is fairly simple, and also does not require much initial investment. There are a number of variables that need to be in place though, and so entrepreneurs need to think this venture through. Unfortunately, the failure rate for e-commerce businesses is as high as 80%.  To succeed in this field, one needs to closely examine the reasons why e-commerce business fail. Lack of cash flow - Excessive competition - Poor website - Bad photography - Inappropriate pricing - E-commerce platforms For any business to run profitably, it is important to allow easy inward and outward movement of cash. If a new company does not adequate operating cash, it is a major reason why e-commerce business fail. Solve this problem by analyzing your expenses and spreading them across days. While deciding to enter into a segment of online retail, ensure that you conduct thorough research on competitors in that market. This will help yo...
Read more

Benefits of Restaurant Kitchen Order Systems - Twirll

Image
You do not have to have a quick-service restaurant or have a huge kitchen to benefit from the restaurant's kitchen order system (KDS) , also known as the kitchen display system. In fact, restaurants of all shapes and sizes can derive value from the operational benefits that touchscreen kitchen display systems provide. We have compiled the six most important benefits of using the kitchen order system in your restaurant. In particular, we elaborate on the ways that a KDS can save your restaurant time and money by promoting communication and efficiency in your front and back home. 1. Accurately Track Fulfillment Times The KDS screen will track the time it takes your kitchen staff to complete each ticket. If you have a POS system that provides kitchen reports (pictured below), you will be able to gain a lot of insight into areas that you should focus on streamlining processes and improving the operation of the kitchen. The Kitchen Report can show you a wide array of me...
Read more