Tips for Starting a Successful Bakery

Have you been waiting to turn your baking passion into thriving business, but are not sure where to begin? Well, if you are planning to go the entrepreneurial way, it is worth knowing that making to-die-for desserts is only a part of the game. The other part involves planning and strategizing, just like any other business. To help you make a choice, here’s a complete rundown on the baking industry. Keep reading to know about useful tips to plan, setup and run a successful bakery.

Know The Type
There are four types of bakeries, so, you have to be realistic about your ability, resources and business goals in order to make the right choice.
  • Online bakery: This one puts the least burden on your resources. You don’t need a storefront – just a website and amazing pictures to draw users to your home-baked cakes.
  • Counter service bakery: You can maintain a small store to showcase your delicious treats, and customers can walk-in and buy your goods.
  • Specialty service bakery: If there is one product that is your forte, make it your business theme. Be it cakes, donuts or cupcakes, exploit your USP and create your own signature dessert style.
  • Sit down bakery: These bakeries offer a wide range of baked goods, and have a dining area where customers can relax and enjoy a café like experience.
Write A Business Plan
The next step involves preparing a blueprint. Create a list of expenses, define your business goals, choose the target audience, and finally, asses your competition. Also, remember that the initial expense on equipment (refrigerator, oven, kitchen utensils) will dent your finances. So, don’t jump in the fray and go all-out on a shopping spree. Set enough money aside for your personal expense until your business picks up.
Pick A Location Wisely
Choose a place that suits your business needs. If you are going for a walk-in or a dine-in bakery, look for a place in a high-traffic area with enough parking. Meet the legal requirements and apply for any applicable city licenses or permits.
Take Care Of Operations
Contact the vendors you want to deal with and discuss the delivery options and schedules with them. If you need an extra hand in business, start the hiring process at least one month before the bakery’s scheduled opening. Keep the price competitive to draw customers to your store, but make sure it’s commensurate with your efforts.
Marketing
Start advertising your bakery’s opening well in advance. Blogs and social media are nifty tools for promoting your business. You can also get your own website. Upload photos of your products with a brief description and the price. If you are planning an online bakery, invest in a great website designer. Provide contact details for ordering the product. Also include a return policy and a customer feedback section.
Obviously, once you open the store, the daily hustle-bustle of running a business will present new challenges. Don’t be overwhelmed and work with a calm mind. Remember that ups and downs are parts of entrepreneurial journey.

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